The Virginia Museum of Contemporary Art stands at a pivotal moment in its history, poised to embark on a transformative journey to a new home at Virginia Wesleyan University. This Strategic Plan for 2024–27 lays the groundwork for our move and the incredible opportunities it presents to deepen our impact on the community and expand our role as a vital cultural hub for the state of Virginia.

Learn more about our goals below or read the full 2024–27 Virginia MOCA Strategic Plan →

FINANCIAL SUSTAINABILITY AND PROSPERITY

We will achieve long-term financial sustainability to drive the Museum’s ongoing excellence in the new facility. A solid financial foundation will realize the Museum’s full potential.

→ Objective 1: Increase our topline funding sources and revenues

→ Objective 2: Grow operational reserves to support budget fluctuations

→ Objective 3: Evaluate and adjust

→ Objective 4: Act as good stewards for Virginia MOCA collection

LEADERSHIP IN EDUCATION

Continued investment in accessible, inclusive programming across diverse ages and interests. Robust educational offerings, insightful interpretation, and community partnerships have been a cornerstone strength. We will thoughtfully build upon this legacy.

→ Objective 1: Effectively communicate that education is at the core of our mission, highlighting what makes us unique and special

→ Objective 2: Identify ways to optimize the new ARTlab space while preserving its existing strengths

→ Objective 3: Expand and strengthen our partnerships with Hampton Roads schools and community organizations

→ Objective 4: Utilize the expertise and resources of Virginia Wesleyan University to strategically plan our contributions

EXHIBITION EXCELLENCE

Continued curatorial program of diverse, compelling, contemporary art exhibitions of esteemed national/international artists alongside the region’s rich artistic talents.

→ Objective 1: Develop exhibition programming and planning that leverages new exhibition spaces and Museum grounds

→ Objective 2: Leverage the expertise and resources of Virginia Wesleyan University and vice versa

→ Objective 3: Increase visibility/reputation of Virginia MOCA in the wider contemporary art community

COMMUNITY ENGAGEMENT/INCLUSION

We will deepen our connections and foster a sense of belonging throughout our ecosystem, ensuring that Virginia MOCA is a welcoming space for all.

→ Objective 1: Leverage our centralized location and new facility to welcome even more of our community

→ Objective 2: Prioritize the Visitor experience

→ Objective 3: Strengthen our position as community collaborators and supporters of community cultural events

→ Objective 4: Define the Museum as a destination

INTENTIONAL TRANSITION
(Move into the new site with stability)

We will develop a comprehensive transitional plan that ensures a smooth transition and efficient operation within the new building. We will proactively address the practical nuts-and-bolts considerations that will allow the Museum to operate seamlessly on day one and beyond.

→ Objective 1: Establish clear communication channels and provide resources for staff and stakeholders during the relocation to the new site

→ Objective 2: Establish a comprehensive logistics plan for Museum operations (before, during, after)

→ Objective 3: Retain, support, and instill confidence in our highly skilled Museum professionals