In 1952, a small group of artists presented an outdoor art show at the boardwalk, with the proceeds benefiting a fellow artist who had fallen ill. Those artists later formed an organization which is today the Virginia Museum of Contemporary Art (MOCA). In 1956, the first official Boardwalk Art Show was held. Top prize was $25 and 104 artists participated. Today, Best in show wins $10,000 and the Boardwalk show is ranked as on of the top 100 outdoor art shows in the country. The Virginia Museum of Contemporary Art is a non-profit, non-collecting institution, which means the artwork in the galleries changes every 3-4 months. MOCA's mission is to promote exploration and understanding of the significant art of our time. So while you won't see Old Masters, you're guaranteed to see something cutting edge and different each time you visit! MOCA also offers a variety of educational programs and classes for the community.
Visit the City of Virginia Beach's CVB website to learn more about Virginia Beach attractions and hospitality.