Aligning your business with the MOCA Boardwalk Art Show presented by PNC is good for the community and enriches your brand. Your association with one of the most respected and awarded art shows in the country can help reach and impact 250,000 educated, affluent attendees. We will help you create a special marketing profile and showcase your brand experience in a non-traditional way.
Maximize your brand impact while supporting your community with a MOCA Boardwalk Art Show sponsorship tailored to your needs. To learn more about the sponsorship program at the MOCA Boardwalk Art Show presented by PNC, please email Kerry O'Donnell, Donor Engagement Manager.
A proven history – BWAS has been a cornerstone event in Hampton Roads for 63 years, older than the city itself!
A great demographic – an economic impact study proved what we already know…women 35-54 with a 4-year degree or higher and a HHI of $119,000 are the most likely visitor to the show. These folks have attended the Boardwalk Art Show for 8 years on average so they are loyal with a per-respondent spending of $136.
A fantastic cause – The Boardwalk Art Show is the most important fundraising event to support MOCA every year. The museum depends on the proceeds from this 4-day event to pay the majority of costs surrounding exhibitions and educational programming throughout the year. In 2017, MOCA reached over 17,000 school-aged children through the educational programs.
A Tourism Spotlight for Virginia Beach – Our patrons come from all over Virginia and the nation to have the opportunity to visit the beach and attend the show. This year Virginia Tourism is proud to promote the show and partner with us by bringing the Virginia is for Lover’s “LOVE” artwork to the show for visitors to see and photograph.
Promotional Exposure – With an average of over 300,000 attendees and an excellent marketing program, Boardwalk Art Show and its family friendly reputation offers great ways to enhance your marketing initiatives. 300 artist booths, live performing arts entertainment, gourmet food and activities for all ages create the perfect backdrop. National, regional and local sponsors have found value in their participation as proof in the show’s strong sponsor retention rate year after year.
Boardwalk Art Show was the first art show in the Commonwealth of Virginia to be certified Virginia Green. The festival engages in eco-friendly practices such as an on-site recycling program, environmentally friendly pressure washing for clean-up and prohibiting food vendors from using Styrofoam containers and cups.
Boardwalk Art Show advertising includes local TV, print, radio, and geo-targeted web advertising geared to tourists out of the market. In addition local art enthusiasts are targeted through email blasts and local print ads. All advertising is started 10 weeks out from show dates to over 13,000 museum members and show supporters. The total reach for our advertising campaign exceeds 3 million impressions.
The web and Facebook are critical communication tools to help with promoting our event and our sponsors. Updated regularly, these are the go-to places for artists and visitors to the show. The website alone generates 550,000 views a year.
Make plans to join us this year along the beautiful Virginia Beach boardwalk. We would love to be in good company with you!
Thanks to all of the sponsors for MOCA's Boardwalk Art Show, presented by PNC!