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2015 Coastal Virginia Wine Fest Artist Application Information


Coastal Virginia Wine Fest and MOCA Art Show 

This year marks the first Coastal Virginia Wine Fest and MOCA Art Show celebrating wineries, fine artists and craft artisans from across the state of Virginia. The show will take place in Virginia Beach January 17-18, 2015 at the Convention Center with easy access to off-season resort accommodations.  The show is being supported with over $150,000 in media dollars expected to draw a substantial local and out of market audience. All Virginia artists are eligible to apply. Individuals who are past juried Boardwalk Art Show artists, juried New Waves exhibition artists and juried members of the Artisans Center of Virginia are automatically eligible to participate in the show. Other artists who are interested in participating may apply online and email the show director 5 images of their work for review and approval before purchasing a booth. In addition, agri-artisans from the state of virginia are invited to exhibit and sell their wares.

MOCA Mission Statement
The Virginia Museum of Contemporary Art (MOCA) is a non-profit institution, which exists to foster awareness, exploration and understanding of the significant art of our time. Through excellence and diversity in our exhibitions and educational programming, MOCA stimulates individual thinking and dialogue throughout the community.

Proceeds from the MOCA Art Show will directly support MOCA and help us fulfill our mission to provide thought-provoking, contemporary art exhibitions and children’s art education programs.

MOCA is also the proud producer of the Boardwalk Art Show in June, celebrating its 60th anniversary in 2015.

2015 Application Process

MOCA invites you to join 150 artists at the first MOCA Art Show held at the Convention Center in Virginia Beach, January 17-18, 2015.  

The show is closed for 2015. Please check back in August for details on next year's show.



Refunds - 12/1/2014

December 1st is the last day to cancel participation in the 2015 show and still receive a 90% booth fee refund. Refunds will be forfeited after this date, no exceptions.

Receive Accepted Artist Packet/Confirmation – 1/5/2015

Art Show staff will assign a booth number based on your space purchase. Corner booths and double booths are limited so it is recommended to pay for your booth sooner than later for best selection. After a booth number is assigned, a confirmation email will be sent out with information on show logistics and hotel accommodations.

If show space sells out, any artist or artisan who has been invited can request to be added to our waitlist.

MOCA Art Show Dates & Hours

Saturday, January 17, 2015
Noon to 7pm

Sunday, June 18, 2015
Noon to 5pm

Contact Information

Show Director: Christie Kelly

Mailing Address: 2200 Parks Avenue Virginia Beach, VA 23451


  • Target Demographic:  Decision makers (predominately female) who average 45-54 years of age, highly educated with a middle income ranging from  approximately $75,000 to $150,000.
  • Booth Fee: 10’ x 9’ space $275; $350 for a corner; $500 for double booth; $575 for double booth on corner space.
  • Security: 24-hour
  • Parking: Free on-site
  • WiFi Access: Included in your booth fee
  • Electricity: Available to purchase directly from the Convention Center
  • Load-In: Access to convention center loading docks on Friday for load-in and Sunday for Load-out. Loading Docks will also be available for restocking Saturday and Sunday mornings.
  • Attendance: Estimated 10,000+ guests
  • Lodging: Special hotel packages offered at The Wyndam Oceanfront (757/428-7025) and the Comfort Inn & Suites Oceanfront (757/425-8200). Ask for the winefest vendor rate when making your reservation. 


Exhibitors retain all revenue from the sale of their work with no commission on sales due to the Arts Festival. 6% sales tax is due to Virginia Department of Taxation and we will give you that paperwork in your registration packet.

Support MOCA

All artists and artisans are encouraged to donate a piece of their work to the museum at the end of the show for a fundraising effort planned here at MOCA. Your donation will go toward supporting the exhibition and educational programming here at the museum. As a non-profit, we appreciate your consideration and you will receive an in-kind donation form in your packet that you can use as a write-off on your taxes.

Collaborative Work / Multiple Applications

Artists and artisans must purchase booths separately unless applying as collaborators. Artist teams may only exhibit their collaborative work. Artists wishing to exhibit work produced in more than one media category must purchase a double booth for separate display of work.


Once your application has been reviewed and accepted, you will receive an email with a link to choose and pay for your booth online. 

Booth Space

Each exhibitor will be provided a space measuring 9' deep by 10' wide. Artists are to provide their own display or racks. Your booth fee includes: 1 skirted 6’ table, 2 chairs, internet service, pipe/drape with 3’ sides and 8’ backs and an artist placard designating you as an ACV artist, a Boardwalk Art Show artist or a New Waves artist, or potentially all three! Agri-artisans will be provided a sign designating them as a member of the Artisan Trail Network.

Acceptance of Offer to Exhibit

An artist or artisan who accepts the invitation to exhibit must pay for their booth by January 1, 2014.

Rules of the Show

  1. All work must be original and made by hand. Artist guarantees the accuracy of the description of the works presented and the authenticity of the work as the creation of their own hands.
  2. Work done by a production studio is not acceptable. All work must be designed and executed by the accepted artist.
  3. No more than two artists may collaborate on work.
  4. Artists must be present with their work for the entire show. Representatives may not attend in place of the artist. MOCA requires photo identification at check-in and throughout the days of the show to ensure compliance.
  5. All work exhibited must be of the quality, category and body of work of that shown in the original jury process for the ACV, Boardwalk Art Show or New Waves.
  6. At no time during the show will sale or discount signs be allowed.
  7. Artist statements describing technique, materials and processes must be displayed in the booth.
  8. No refunds will be given for cancellation due to weather. The decision to close the show due to weather is at the sole discretion of the Coastal Va Wine Fest and MOCA Art Show.
  9. MOCA reserves the right to remove any artist from the show for any reason.
  10. See special notes and rules per media category below.

Media Categories

Media categories are used by MOCA as a tool for organizing artists into logical, related groups. While a balanced show that equitably showcases all types of art as well as diversity among media is a principal objective, we establish no quota or entitlement by media category.

  • Agri-Artisan: Bottled and pre-packaged products that rely on the natural resources of Virginia Land.
  • Ceramics: All original clay and porcelain work other than jewelry is accepted in this category. No machine-made or mass produced work is permitted. All work must be signed.
  • Drawing: Works created using dry media including chalk, charcoal, pastels, pencil, wax crayon, etc. Fluid medium of inks and washes applied by pen or brush are to be entered in this category.
  • Fiber: All work crafted from fibers including two-dimensional, basketry, embroidery, weaving, leatherwork, tapestry and papermaking. No machine tooling, machine-screened patterns or other forms of mass production are permitted. No factory produced wearable items may be exhibited, regardless of additional modification or enhancement by the artist.
  • Glass: No forms of mass production are permitted. No alterations of pre-fabricated glass objects (for example, pressed wine bottles).
  • Graphics and Printmaking: Printed works for which the artist has hand manipulated plates, stones or screens and which have been properly signed and numbered as a limited edition may be entered in this category. All photogravure, photocopy and/or offset reproductions, are ineligible. Printmakers are required to disclose their printmaking processes as well as the numbering of their limited editions.
  • Jewelry: All jewelry whether the work is produced from metal, glass, clay, fiber, paper, plastic or other materials must be entered in this category. No commercial casts, molds or production studio work is allowed. No strung pearls or beads.
  • Metalworks: Includes all non-sculptural, non-jewelry works crafted from metals. No production studio work is allowed.
  • Mixed Media: Includes non-sculptural original work incorporating more than one type of physical material or process in its production. For example, an etching which is then painted or a collage combining handmade paper and photography. 
  • Painting: Works created in oils, acrylics, watercolor are in this category.
  • Photography: Photographic prints made from the artist's original image, which have been processed by that artist, or under his or her direct supervision, and which have been properly signed and numbered as a limited edition may be entered in this category. Photographers are required to disclose their printing process as well as the numbering of their limited editions.
  • Sculpture: Three-dimensional original work done in any medium.
  • Wood: Original works in wood that are hand-tooled, machine-worked, turned or carved are accepted in the wood category.