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professional photography and guidelines

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The Virginia Museum of Contemporary Art (MOCA) is located on City of Virginia Beach property. Visitors to the grounds are welcome to photograph the building, landscape and outdoor sculptures; however, these activities must not interfere with normal operations or compromise the safety of the building, the museum's collections or the grounds.

All photographers (anyone capturing or recording an image by mechanical or digital means [film or video] for commercial, professional, artistic or recreational use) are required to check-in at the Welcome Desk upon entering the facility.

Journalist/Commercial, Professional, Portrait and Artistic photographers are required to call in advance to check date availability prior to the session date. Photographic activity is not permitted inside the Museum's exhibition spaces and must be conducted during MOCA's standard operating hours. Photography may not begin until any associated fee is paid in full.

MOCA reserves all rights for photographic reproduction of Museum Property. Fees and policies are subject to change without notice.

journalist/commercial photography

Journalist/Commercial photography is defined as any photography produced for publication or promotional use. All requests for photography are to be directed to MOCA's Public Relations Associate at 757-425-0000 x321. Staff will coordinate photography dates and times, issue photography passes and provide authoried release information, including appropriate photo credits for publications.

All journalists or commercial photographers are required to check-in at the Welcome Desk upon entering the building and before capturing any images.

professional photography

Professional photography, including portraiture, is defined as any photography for which income is derived. Professional photography may be conducted in designated areas by appointment only. The standard fee for professional photography is the purchase of an associate membership by the individual commissioning the photography (ie. the person being photographed). A professional photographer is not permitted to purchase a membership to use with multiple clients. Membership rates and benefits are available online at www.VirginiaMOCA.org or on-site at the Welcome Desk/Visitor Services. Please contact the Director of Operations at kate@VirginiaMOCA.org or 757-425-0000 x333 for more information. 

All professional photographers are required to check-in at the Welcome Desk upon entering the building and before capturing any images.

artistic photography

Artistic photography is defined as photography conducted by an amateur or professional for use as an art form. Artistic photography for personal use may be conducted in designated areas without an appointment with the purchase of a household membership to MOCA, as long as no props or excessive equipment (anything more than a camera and a tripod) is involved. Please contact the Director of Operations at kate@VirginiaMOCA.org or 757-425-0000 x333 for more information.

All artistic photographers are required to check-in at the Welcome Desk upon entering the building and before capturing any images.

recreational photography

Recreational photography is defined as photography conducted by an amateur or professional for personal use. Recreational photography may be conducted in designated areas (outside on the grounds, in the Atrium and Rodriguez Pavilion) without an appointment and free of charge. All visitors bringing a camera into the Museum are required to check-in at the Welcome Desk before capturing any images. A courtesy call is requested if groups or classes plan to visit.

THE FOLLOWING RULES APPLY TO ALL PHOTOGRAPHY ACTIVITY AT MOCA

  • Artwork on display in MOCA's exhibition space is protected by artist's copyright and may not be photographed for the purposes of reproduction or copying, unless by a professional journalist covering a MOCA exhibit/event for press.
  • The Dale Chihuly chandelier in Rodriguez Pavilion and all outdoor sculptures may be photographed. All other artwork is restricted.
  • Use of props and/or excessive equipment (ladders, sets, etc) requires permission of the Director of Operations and is by appointment only.
  • Climbing, sitting, leaning, standing, or walking on artwork, walls, fences, structures or outdoor furniture is strictly forbidden.
  • Visitors are asked not to climb or hang from trees or architectural features both inside and outside the building.
  • Driveway and pathways must remain open and accessible at all times to accommodate visitor traffic.
  • Guests, photographers and their equipment must stay on pathways or grass. Walking in plant beds or behind plant beds or placing equipment in beds is prohibited.
  • Plants and planted containers may not be moved, rearranged, or handled in any way. Blooms may not be picked.

Refusal to follow MOCA Photography Policies
If any individual does not comply with the above conditions, MOCA reserves the right to deny permission to photograph and may request that the individual leave the premises.