Please visit www.zapplication.org by January 15th to submit your application.
The Boardwalk Art Show (June 14-17, 2012) is one of the oldest and best outdoor fine art shows on the Eastern seaboard, and this year will mark our 57th year. The show is consistently ranked in Sunshine Artist Magazine’s Top 50 fine art shows. With an average attendance each year or more than 200,000, this four-day festival is one of the most popular in Virginia, attracting collectors and artists from across the nation. The show runs along the Virginia Beach boardwalk from 17th Street to 32nd Street, overlooking the sandy beach and Atlantic Ocean.
The Virginia Museum of Contemporary Art (MOCA) invites you to apply to be one of 270 exhibitors at the 57th annual Boardwalk Art Show (BWAS) at the Virginia Beach oceanfront June 14-17, 2012. BWAS enjoys an attendance of 200,000 visitors to the resort area during peak tourist season. The four-day event gives patrons the rare and special opportunity to meet and purchase art from exhibiting artists.
Proceeds from this event fulfill MOCA's mission to provide thought-provoking, contemporary art exhibitions and children’s art education programs.
Mission Statement
MOCA is a non-profit institution, which exists to foster awareness, exploration and understanding of the significant art of our time. Through excellence and diversity in our exhibitions and educational programming, MOCA stimulates individual thinking and dialogue throughout the community.
MOCA is the proud producer of the Boardwalk Art Show.
Calendar
October 2011
2012 Application Available
January 15, 2012 Midnight, MST
Application deadline
February 2012
Artist works are scored on a scale of 1 (low) to 5 (high) by a three-person jury panel and are given a score of the combined points from each juror. The top scoring artists are then reviewed by the standards committee and finally, invited to participate in the show.
March 15, 2012 (or sooner!)
Notification by email and website www.virginiaMOCA.org (Please do not call)
- 270 juried artists will receive an invitation by email to exhibit. This invitation will include your booth assignment (determined by BWAS placement committee) so hotel rooms can be booked well in advance.
- Artists who score a 3.0 or higher but were not invited to exhibit are considered alternates and will be notified of their alternate status.
April 1, 2012
Deadline to accept invitation to participate and pay booth fee.
April 15, 2012
Last day to cancel participation in 2012 show and still receive 90% booth fee refund.
Boardwalk Art Show Hours
Thursday, June 14, 2012
Show Hours - TBA
Friday, June 15, 2012
Show Hours- TBA
Saturday, June 16, 2012
Show Hours- TBA
Sunday, June 17, 2012
Show Hours - TBA
FAST FACTS
Location: Virginia Beach oceanfront along the boardwalk
Email:tiffany@virginiaMOCA.org
Web Address:www.virginiaMOCA.org
Mailing Address: 2200 Parks Avenue Virginia Beach, VA 23451
Artist Sales:2010 Artist Survey reports 42% of artists “covered expenses and made a profit” and 26% of artists “covered expenses and did exceptionally well at this show.”
Images:4 images of work + 1 booth image
Online Jury: Images viewed via computer monitor
Jurors: 3 paid Art Professionals including 1 working artist
Jury Format: Two rounds, first round scoring 1-5. Jurors may leave comments about their scoring decision on each application. Final round: review of top scores and juror comments through evaluation with standards committee.
Applications for Jury: Sorted by the date the application is received
Multiple Applications: If an artist has work in different media categories or distinctly separate bodies of work within one category they may apply with multiple applications.Application Fee:</b> $30
Booth Fee: 10’ x 11’ space $385; $450 for a Corner; $770 for double booth; $845 for double booth on corner space.
Awards: In past years over $32,000 has been awarded. Prize money varies every year. MOCA reserves the right to retain Best-in-Show.
Number of Artists Exempt from Jury: 90 (determined by previous years’ scores by standards committee)
Security: 24 Hour roving on Boardwalk, storage trailers provided.
Parking: No free parking. Limited free trailer parking available in various lots a few blocks from oceanfront. Artists are encouraged to stay at oceanfront hotel rooms to get free parking spaces.
Load-In: Access booth directly with vehicle on Wednesday afternoon (We call this the Drive-On Program)
Load Out: Dolly off boardwalk or new for 2012: access your booth via vehicle!
Attendance: Estimated 200,000 guests
General Information
The primary focus of the event is the juried exhibition of gallery quality fine art. Additionally, the Boardwalk Art Show offers live entertainment, cultural performances and outdoor food vending. The Boardwalk Art Show is a fundraiser and all proceeds are used by MOCA to provide thought-provoking, contemporary art exhibitions and children’s art education programs.
Attendance
The Boardwalk Art Show & Festival’s attendance is approximately 200,000 persons each year. Marketing is directed toward a diverse audience of individuals likely to be interested in the visual arts. While the majority of the audience is from the Virginia Beach area, a significant and increasing number of art patrons from Richmond and beyond attend.
Jury Process
Approximately 270 artists will exhibit at the 2012 event. A total of 90 artists have been invited to return. A potential of 190 exhibit slots will be determined through the competitive jury process.
Images are reviewed by jurors in a blind jury online process in the first round. The identities of artists are not disclosed to jurors. The jury is comprised of one working artist and two art professionals. Each juror will view each artist's set of five images. The process, materials and dimensions for each image as well as artist information statements are made available to the jury. Artistic excellence and a well balanced show are the criteria for selection of exhibitors. Scores are averaged together. Top scoring artists are reviewed by the standards committee and 160 artists receive invitations. Artists scoring a 3.5 or higher are retained to comprise a waiting list of alternates. Decisions of the jury panel and standards committee are final.
Artist Awards
Judging for cash prizes takes place on Thursday, June 14th. Two jurors who are not exhibitors serve as judges. Artistic excellence is the criteria for selecting the awards. In the past a total of $32,000 is offered in artist awards. Prize money totals vary year to year and is yet to be determined. MOCA reserves the right to retain Best in Show.
Booth Space
Applications will be date stamped upon receipt. Artists desiring corner locations will be assigned spaces on a first-come, first served basis from the date their application is received. Each exhibitor will be provided a space measuring 10' deep by 11' wide. Artists are to provide their own display booth, racks and/or tables in order to display their work in an outdoor environment.
Sales
Artists retain all revenue from the sale of their work with no commission on sales due to the Arts Festival. 5% sales tax is due to Virginia Department of Taxation and we will give you that paperwork in your registration packet.
Collaborative Work / Multiple Applications
Artists must submit separate applications, unless applying as a team. If artists are accepted as a team they may only exhibit the collaborative work they were accepted for.
Artists wishing to exhibit work produced in more than one media category must create separate zapplication accounts with separate online user id's, set of digital images and jury fee for each category. Only one application may be submitted per body of work represented. Multiple applications must represent either work in different media categories or distinctly separate bodies of work within one category. No advantage is gained by submitting multiple applications for the same body of work in multiple categories.
Application Fees
Each application must be accompanied by the $30 jury fee payment. Applicants may choose to pay online by credit card, or they may pay by a check made payable to Virginia MOCA (mailed to 2200 Parks Avenue Virginia Beach, VA 23451). The non-refundable jury fee check will be deposited on receipt.
Booth Fees / Acceptance of Offer to Exhibit
An artist who is selected by the jury and accepts the invitation to exhibit, must pay for their assigned booth fee by April 1. Failure to respond by the deadline may result in revocation of the invitation and immediate invitation of an alternate from the waiting list.
Digital Images
- Five images are to be submitted for each application entered by the artist.
- Four images must be of individual pieces of work.
- The fifth image, must be of a display of the artist's work, showing overall continuity and presentation of your current body of work. The fifth image is mandatory. If a booth image per se is not available, submit an image taken of a grouping of works representative of the works to be exhibited at the show. The purpose of the booth image is to ensure the artist has a complete body of work which is represented both in the first four images and also within the fifth image. It also helps identify the scale of the artist's work. Note: this is a blind jury process, please avoid submitting booth images with any identifiable sign, or photo of the artist themselves. In addition, any work outside of the medium and context of the 4 images submitted that may appear in the booth shot would not be considered accepted by the jury, due to it's mere presence in the booth image. If artists have multiple bodies of work, MOCA encourages them to submit these in separate applications.
- For image size requirements visit http://www.zapplication.org/images.phtml
- Images must accurately represent the body of the artist's work to be exhibited at the Boardwalk Art Show.
Rules of the Show
1. All work must be original and made by hand. Artist guarantees the accuracy of the description of the works presented and the authenticity of the work as the creation of their own hands.
2. Work done by a production studio is not acceptable. All work must be designed and executed by the accepted artist.
3. No more than two artists may collaborate on work. Both must be included on and sign the application. Both must be present at the art show.
4. Artists must be present with their work for the entire four days of the art show. Representatives may not attend in place of the artist. BWAS requires photo identification at check-in to ensure compliance.
5. Artists may only show work in categories and body of work selected by the Jury. All work exhibited must be of the quality, category and body of work of that shown in the images juried.
6. Absolutely no reproductions, giclees, music, etc. are allowed (see special notes per media category).
Media Categories
Media categories are used by MOCA as a tool for organizing artists' images into logical, related groups for the jury's review. While a balanced show that equitably showcases all types of fine art as well as diversity among media is a principal objective, we establish no quota or entitlement by media category.
Ceramics: All original clay and porcelain work other than jewelry is accepted in this category. No machine-made or mass produced work is permitted. All works must be signed.
Digital Art: This category includes any original work for which the original image, or the manipulation of other source material, was executed by the artist using a computer. Work in this category must be in limited editions of 250 or less inclusive of size or format, signed and numbered on archival quality materials. Traditional photographs taken through a digital media should apply in the photography category.
Drawing: Works created using dry media including chalk, charcoal, pastels, pencil, wax crayon, etc. or from the fluid medium of inks and washes applied by pen or brush are to be entered in this category.
Fiber: All work crafted from fibers including two-dimensional, basketry, embroidery, weaving, leatherwork, tapestry and papermaking. No machine tooling, machine-screened patterns or other forms of mass production are permitted. No factory produced wearable items, regardless of additional modification or enhancement by the artist, may be exhibited.
Glass: No forms of mass production are permitted. No alterations of pre-fabricated glass objects (for example, pressed wine bottles).
Graphics and Printmaking: Printed works for which the artist's hand manipulated the plates, stones or screens and which have been properly signed and numbered as a limited edition may be entered in this category. All photogravure, photocopy and/or offset reproductions, are ineligible. Printmakers are required to disclose both their creative and printmaking processes.
Jewelry: All jewelry whether the work is produced from metal, glass, clay, fiber, paper, plastic or other materials must be entered in this category. No commercial casts, molds or production studio work is allowed. No strung pearls or beads.
Metalworks: Includes all non-sculptural, non-jewelry works crafted from metals. No production studio work is allowed.
Mixed Media: This category includes works, both 2 and 3-dimensional, that incorporate more than one type of physical material to produce. Includes non-sculptural work as determined by the artist.
Mixed Media: Includes non-sculptural work incorporating more than one type of physical material or process in its production. For example, an etching which is then painted or a collage combining handmade paper and photography.
Painting: Works created in oils, acrylics, watercolor, etc. are in this category. Reproductions of all kinds are prohibited.
Photography: Photographic prints made from the artist's original image, which have been processed by that artist, or under his or her direct supervision, are included in this category. Photographers are required to disclose both their creative and printing processes. Work in this category must be in limited editions of 250 or less inclusive of size or format, signed and numbered on archival quality materials.
Sculpture: Three-dimensional original work done in any medium.
Wood: Original works in wood that are hand-tooled, machine-worked, turned or carved are accepted in the wood category.
2012 Jury Panel: TBA
